I’m Erica!

photo of Erica

A versatile product and graphic designer based in New England.

I’ve crafted digital stories at the Jacob Burns Film Center and developed financial tools at ProducePay. As a Senior Product Designer with expertise in UI, visual design, strategy, and design systems, I love tackling complex and challenging problems. I’m dedicated to fostering design culture and driving innovation.

Experience

ProducePay

Senior Product Designer
Led the creation of an online marketplace from scratch, enhancing user experience through strategic design decisions. Designed the Home Dashboard for various personas (buyer, seller, insights user), improving functionality. Developed the Seller Storefront to showcase growers’ offerings, enhancing product visibility and user engagement. Transformed the top-grossing Pre-Season financial product by developing a scalable digital application and origination system. Integrated complex due diligence processes and coordinated with multiple stakeholders, reducing median origination time to 25 days and generating $137.9M in originations.

February 2022–June 2024

Homie

Product Designer
Conducted regular product and customer discovery sessions, gathering insights for feature prioritization. Revamped the Saved Search feature, improving UX and UI for better clarity and functionality, boosting user engagement. Redesigned the main Search function, significantly enhancing usability. Presented actionable insights from user research, contributing to customer-centric enhancements.

September 2021–February 2022

Purple Innovation

UX Designer
Developed user account infrastructure, reducing support calls and boosting customer satisfaction. Enhanced the e-commerce platform for promotions, optimizing design for user engagement. Created mattress size-specific landing pages, increasing sales through A/B testing, usability testing, and mobile-optimized designs. Applied best practices from Baymard Institute Research, ensuring user-friendly designs.

October 2020–October 2021

Jacob Burns Film Center

Graphic Designer
Developed comprehensive marketing materials, enhancing brand visibility and community engagement. Curated events, designing bespoke invitations and digital signage, ensuring memorable experiences. Crafted visual identities for film series and events, collaborating with the Tech department for promotional materials. Branded and promoted Creative Culture, attracting talent through effective key art and promotional posters. Designed engaging annual reports, transforming documents into visually compelling materials.

January 2016–July 2020

Product Design Case Studies.

Graphic Design Projects.