I’m Erica!
From crafting design that supported storytellers at the Jacob Burns Film Center to building tools at the intersection of agtech and finance at ProducePay, I’ve shaped thoughtful digital experiences across industries. At Purple, I worked on comfort-driven innovation, and at Homie, I helped simplify the real estate process through technology. Now, at Tailored Brands, I focus on e-commerce—helping customers love the way they look.
This range has shaped how I think about design: where creativity meets curiosity, and where form is always backed by function. I care about how things look, how they work, and why they matter. I’m just as comfortable deep in research as I am refining the details—because the best experiences aren’t just beautiful, they make sense, feel good, and drive outcomes.
My Experience
ProducePay
February 2022–June 2024
Senior Product Designer
Led the creation of an online marketplace from scratch, enhancing user experience through strategic design decisions. Designed the Home Dashboard for various personas (buyer, seller, insights user), improving functionality. Developed the Seller Storefront to showcase growers’ offerings, enhancing product visibility and user engagement. Transformed the top-grossing Pre-Season financial product by developing a scalable digital application and origination system. Integrated complex due diligence processes and coordinated with multiple stakeholders, reducing median origination time to 25 days and generating $137.9M in originations.
Homie
September 2021–February 2022
Product Designer
Conducted regular product and customer discovery sessions, gathering insights for feature prioritization. Revamped the Saved Search feature, improving UX and UI for better clarity and functionality, boosting user engagement. Redesigned the main Search function, significantly enhancing usability. Presented actionable insights from user research, contributing to customer-centric enhancements.
Purple Innovation
October 2020–October 2021
UX Designer
Developed user account infrastructure, reducing support calls and boosting customer satisfaction. Enhanced the e-commerce platform for promotions, optimizing design for user engagement. Created mattress size-specific landing pages, increasing sales through A/B testing, usability testing, and mobile-optimized designs. Applied best practices from Baymard Institute Research, ensuring user-friendly designs.
Jacob Burns Film Center
January 2016–July 2020
Graphic Designer
Developed comprehensive marketing materials, enhancing brand visibility and community engagement. Curated events, designing bespoke invitations and digital signage, ensuring memorable experiences. Crafted visual identities for film series and events, collaborating with the Tech department for promotional materials. Branded and promoted Creative Culture, attracting talent through effective key art and promotional posters. Designed engaging annual reports, transforming documents into visually compelling materials.